Tuesday, November 5, 2024

Serena Williams Recreates Denim Search for Wyn Lip Gloss Launch

Serena Williams is taking a (modern) journey down reminiscence lane!

On Monday, Sept. 2, the tennis star, 42, shared photographs from the launch of one among her newest Wyn Magnificence line product, whereas recreating a glance from her previous. 

Within the Instagram carousel, the professional athlete wore a denim set — which consisted of a cropped quick sleeve jacket with a white shirt beneath and a pleated mini skirt. 

“This skirt seems to be acquainted – oh that’s me within the background. Yup, that was my inspiration for this look to launch @wyn new lipgloss and lip liner with @ultabeauty #USOpen,” Williams captioned the put up.

Serena Williams; August 2024.

Jean Catuffe/GC Photographs


The throwback photograph she referenced was seen within the background of her put up as she stood beside her older sister Venus Williams, 44. The image was taken 20 years in the past throughout the 2004 U.S. Open for Arthur Ashe Children’ Day at Arthur Ashe Tennis Stadium in New York. 

On that day, the then-22-year-old Serena wore a Nike set and sneakers. 

Serena Williams throughout 2004 U.S. Open.

Carley Margolis/FilmMagic


“I had the most effective time launching @wyn new lip liner and lip gloss 🫦 with @ultabeauty … in these denims,” she captioned one other launch put up, partially, on Monday. 

“Denim on denim has by no means regarded this good 🤩🤩🤩,” Wyn added within the remark part.

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In late July, the mom of two spent some high quality time along with her daughter Olympia, 6, who was seen placing on lipgloss from her mother’s model Wyn Magnificence (pronounced “win”) as they watched the 2024 Paris Olympics with one another.

Serena — who additionally shares daughter Adira River, 1 along with her husband Alexis Ohanian — snapped an image of her eldest sporting a floral pink costume from Ivy Metropolis Co. as she utilized the lipgloss. 

Wyn reshared that video on their Instagram Tales on the time, including “Not Olympia testing out our new formulation samples in Paris 🎾👀☺️ are we accredited miss @olympiaohanian?”

Serena Williams, Alexis Ohanian and their daughter Olympia; 2024 Paris Olympics.

Karwai Tang/WireImage


In April, Serena spoke completely to PEOPLE concerning the inspiration behind Wyn Magnificence. 

“I’ve all the time been into magnificence,” she mentioned throughout the interview. “However whenever you’re a tennis participant, there’s solely a lot that you are able to do since you’re on the market on the courtroom for hours. You progress and sweat rather a lot, and also you wipe every little thing away.”

She added that for her “whole profession,” she’s all the time tried to determine, “What are these key merchandise it is advisable look presentable?” 

Serena discovered her answer in Wyn Magnificence, which began with 10 merchandise created with energetic existence in thoughts.  

She added that her profession additionally performed a job within the branding. 

“I believed the tennis ball inexperienced packaging, which we name our Wyn chartreuse, made sense and is genuine to my story. [The color] represents a variety of power to me whenever you’re holding it in your fingers. It means rather a lot to me as a result of I’ll all the time love tennis,” Serena completely advised PEOPLE.


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