What’s working for musicians currently on the earth of social video?
Over the previous two week I binged an unhealthy amount of short-form video content material by musicians (so that you don’t should). Seven commonalities stood out to me, and I’ve sorted them into totally different “tendencies.”
Let’s have a look collectively!
On this installment of our Music Profession Research Group livestream, we watch and talk about examples of music content material that’s getting large engagement throughout Reels, Shorts, and TikTok:
1. Stroll With Me
I suppose we like to watch individuals stroll whereas singing. So invite your viewers into your world by taking them on a visible journey.
A stroll by way of the studio. Down the road. Throughout the room. To the opposite facet of a park. Share a little bit of your world in an off-the-cuff format that places your persona front-and-center.
Examples embrace:
2. Supersize (or Downsize) Your self
Numerous individuals will inform you to be “genuine,” however maybe the higher recommendation is: “Be fascinating.”
Is there a method you may take probably the most fascinating a part of your persona, or the factor you’re most in, and construct a persona round that? How will you look larger-than-life or — conversely — strip away every little thing to look susceptible?
Examples embrace:
3. I Dare You!
Challenges, stunts, and dares are a wonderful solution to have interaction your viewers. They create a sense of threat, and hold us watching in suspense.
It might be a stunt association, a singular efficiency fashion, a inventive mashup, live-looping, and even daring your self to carry out in an uncomfortable scenario.
Examples embrace:
4. Squeeze ‘Em In
At this level, vertical video is nothing new. The format has dominated social for practically a decade. However we nonetheless enjoyment of seeing two or extra individuals squeezed into the vertical body.
You don’t even want a camera-person. Static digicam. Squeeze your band into the shot!
Examples embrace:
5. Educate Me One thing
Instructional content material performs nicely, particularly when it’s bite-sized.
We love hacks, ideas, historical past. Educate your followers one thing associated to your music, whether or not it’s the right way to play a guitar riff, the story behind your lyrics, or a manufacturing tip.
Examples embrace:
6. Make-Music-With-Me
We love to look at a course of unfold, and one thing get constructed.
Music includes plenty of constructing. Songwriting. Manufacturing and recording. Even rehearsal and choreography. How will you SHOW individuals the method in order that they really feel like they’re included within the development of your music?
Examples embrace:
7. The All-New Outdated-College Music Video
Although we’ve heard that “the music video is lifeless” for years, the pendulum is swinging again and retro has returned.
However not widescreen movies. There’s a “new” method that persons are introducing cinematic qualities into the vertical format, and it’s a pleasant mixture of scripted/synthetic with informal/actual.
Examples embrace:
These are simply 7 tendencies I seen whereas binging an excessive amount of music content material on social.
I’m positive there are numerous extra!
Wish to share a development you’ve seen? Drop it within the feedback HERE.