Renata Brandão is already one of many best-known and most influential media creators in Brazil. However since taking up in 2016 as CEO of the Brazilian manufacturing big — Conspiração Filmes has earned 10 Worldwide Emmy nominations for its programming, greater than any firm in Latin America — Brandão has expanded the enterprise internationally.
“A key milestone is our upcoming Spanish-speaking remake of [hit Brazilian soap] Beneath Stress, and we’re additionally growing a cleaning soap collection to be shot overseas,” she says. “Our aim is to deliver Conspiração’s totally built-in studio construction from Brazil to the remainder of LatAm, not solely producing regionally but additionally creating house for co-productions [and] mixing Latin American storytelling.”
On the movie aspect, Conspiração co-produced Walter Salles’ awards-season contender I’m Nonetheless Right here, Brazil’s entry for greatest worldwide characteristic for the 2025 Oscars.
Chosen as certainly one of The Hollywood Reporter’s 2024 Most Highly effective Girls in Worldwide TV, Brandão shared her ideas on the challenges going through the TV enterprise, significantly for girls in a really male-dominated discipline, and what could be carried out to enhance equality throughout the board.
What was your first job within the enterprise?
My entry into the enterprise was truly by likelihood. I’ve a level in worldwide relations and was learning to develop into a diplomat on the time. A buddy of mine requested me to assist produce a movie known as The Passenger, and I agreed, initially simply to help him. However through the course of, I fell in love with the enterprise. That have impressed me to go to Los Angeles, the place I studied at UCLA. After returning to Brazil, I joined Conspiração in 2006, and the remaining is historical past.
What was the largest skilled problem you confronted this previous 12 months?
The most important skilled problem this previous 12 months has been main the internationalization technique of Conspiração. After 30-plus years of working in Brazil and incomes ten Worldwide Emmy nominations, we’ve been increasing our enterprise into Mexico to provide Spanish-speaking content material. A key milestone is our upcoming Spanish-speaking remake of Beneath Stress, certainly one of Brazil’s most profitable TV exhibits, and we’re additionally growing a cleaning soap collection to be shot overseas. Our aim is to deliver Conspiração’s totally built-in studio construction from Brazil to the remainder of Latam, not solely producing regionally but additionally creating house for co-productions, mixing Latin American storytelling. Adapting profitable Brazilian IPs and growing unique content material in Mexico has been an thrilling, but complicated, problem.
What do you see as your largest achievement of the previous 12 months?
Our largest achievement this previous 12 months has undoubtedly been co-producing with our companions VideoFilmes and RT Options I’m Nonetheless Right here, directed by Walter Salles. The movie is now Brazil’s official candidate for the Oscar within the Finest Worldwide Characteristic class. That could be a testomony to the eagerness and energy our group poured into the venture.
Fernanda Torres in I’m Nonetheless Right here
Courtesy of Venice Movie Pageant
What present business development do you hope to quickly see the again of?
In recent times, we’ve seen a productive debate round VOD rules in Brazil, with numerous views contributing priceless insights. Every viewpoint has its personal deserves, and I’m wanting to see how this dialogue progresses, hoping for an end result that respects and pretty values all pursuits concerned. On condition that this is among the key points shaping our business immediately, I look ahead to a decision that enables the market to maneuver ahead effectively.
What present, presently on air, would you like to have made?
White Lotus. And I hope Mike White brings the collection to Brazil very quickly.
What’s or has been the best problem in being a lady on this (nonetheless very male-dominated) business?
The best problem of being a lady on this male-dominated business is consistently having to show your credibility and management, usually going through bias and scrutiny. Navigating these moments with resilience and constructing a robust help community is the important thing.
What must be carried out to enhance equality and variety inside the business?
Enhancing equality and variety must occur on a number of ranges. First, it begins with entry: creating extra alternatives for underrepresented voices by means of mentorship, scholarships and inclusive hiring, each in entrance of and behind the digicam. We have to actively shift the narratives we produce. Tales matter and authenticity is vital right here. Importantly, this dedication should transcend surface-level efforts — it requires a deep, ongoing dedication to dismantling the structural boundaries that marginalize sure teams. As a lady CEO, I imagine true progress will come when variety is embraced as a core worth, not only a aim.
What recommendation would you give younger ladies simply getting into the business?
You need to be actually obsessive about what you do. Filmmaking is a tricky, extremely aggressive discipline, however that zeal, that obsession, will probably be what fuels you thru the numerous years of challenges you’ll face. On the similar time, construct your library of references. Watch as many movies, TV exhibits and documentaries as you possibly can, from all genres and cultures. Learn books, examine images, discover music, artwork and theater. The extra references you’ve, the richer your inventive palette turns into. These influences will enable you to develop your personal distinctive voice and imaginative and prescient, which is vital in an business the place standing out is every thing.
What do you look ahead to pleasure?
I watch Brazilian exhibits to see firsthand what we’re sharing with the world. It’s essential to grasp the tales and views we’re exporting and the way they’re resonating internationally.
What do you do to unwind?
Swim within the sea.
