There are occasions when it’s essential to make an awesome case on your music.
Whether or not you wish to ebook higher gigs, safe a playlist placement, get an album overview, or discover sync licensing alternatives, it is best to:
- Seize the eye of business gatekeepers
- Make them curious sufficient to pay attention
- Show you’re an excellent match for THEIR wants
Right here’s methods to pitch your music and get outcomes!
Within the video above, you’ll study:
- What makes an awesome pitch
- Methods for music pitching
- Examples of unhealthy music pitches
- The instruments chances are you’ll want for an efficient pitch
- Outreach and follow-up etiquette
- And extra
Mastering your music pitch
We put on plenty of hats as impartial musicians. We’re usually the creator, the marketer, and the first drive behind our personal profession development.
In relation to pitching your music to business gatekeepers — individuals like music supervisors for TV and movie, playlist curators, file labels, music journalists and bloggers, managers, and extra — how do you stand out from the 1000’s of different artists vying for a similar consideration?
The video above goes into plenty of element concerning the pitching course of, all of the belongings and instruments chances are you’ll wants, methods to craft an efficient pitch, and extra.
However for a fast overview, listed below are among the essential issues to know:
1. Perceive THEIR wants
One of many first issues we mentioned within the video above was how necessary it’s to know your viewers—not simply your followers however the business professionals you’re pitching to.
Earlier than pitching, analysis the particular person or firm you’re reaching out to. What sort of music have they featured lately? What are their ongoing initiatives? Tailor your pitch to indicate that you just’re an excellent match for what they want.
2. Develop a one-sentence pitch
Gatekeepers don’t have countless time to sift via prolonged bios or take heed to hours of music. It’s good to seize their curiosity instantly, and that’s the place a concise, compelling pitches is available in. In our dialogue, we emphasised that readability and confidence are key.
What units you aside? What’s essentially the most fascinating side of your story? Sum it up in a single or two sentences!
3. Make your music simple to entry
When you’ve bought their consideration, make sure that your music is instantly accessible. Don’t ship attachments or bizarre hyperlinks. Preserve it easy. YouTube is fairly common. If in case you have a smartlink or web site touchdown web page with embeds and hyperlinks to the preferred streaming companies, nice!
In the event you’re pitching to music supervisors, have a web page in your web site with downloadable hi-res information, stems, and an instrumental combine.
4. Observe-up (however don’t be aggressive)
It’s essential to test again in. Simply don’t get annoying or pushy. Gatekeepers speak to at least one one other and a foul popularity can unfold quick.
Be persistent however well mannered. Ship a brief follow-up e-mail 1-3 weeks after your preliminary pitch.
5. Anticipate rejection — however be able to study from it
Not each pitch will ship the outcomes you need. Actually, it’s a numbers sport — and MOST pitches will result in a rejection, or just go ignored. Don’t take it personally. There are sometimes tons of and even 1000’s of different musicians pitching for that chance.
It doesn’t essentially imply the gatekeeper hates your music. Would possibly simply be the mistaken timing, or your music doesn’t match their present want. In the event that they clarify WHY they’ve rejected your music, be keen to listen to the suggestions and think about what you are able to do completely different in future pitches or productions.
6. Community!
Assembly individuals. It’s necessary. IRL and on-line. Get entangled in business conversations, attend conferences, and actively construct relationships with the kinds of gatekeepers you’ll be pitching to down the road.
Pitching your music successfully. It takes time and apply. So watch the total video above, put together as greatest you possibly can, tailor your message to the gatekeeper’s particular wants, and make that pitch!
Don’t surrender within the face of rejection. As a result of it is perhaps the NEXT pitch that opens doorways on your music.
