Joey King Stars in e.l.f. Energy Grip Primer Marketing campaign Alongside Lucien Laviscount

Joey King is aware of the facility of a superb primer.

The 25-year-old actress has teamed up with e.l.f. Cosmetics to introduce its new “eyes. lips. face. fandom.” marketing campaign that speaks on to sports activities fanatics — and followers of its best-selling Energy Grip Primer.

In a hilarious video, King stars alongside Emily in Paris actor Lucien Laviscount to recreate a well-known — and sometimes awkward — situation: assembly the dad and mom. Below the guise of superstition, King’s character dons a half-face of face paint in her staff’s colours all through all the soccer season — together with whereas assembly Laviscount’s character’s dad and mom.

“So, you by no means take it off?” the dad and mom ask, earlier than the advert jumps right into a montage of King in waking up in mattress, pedaling away in a spin class and on the workplace, all whereas carrying her face paint.

The make-up stays put due to e.l.f. Energy Grip Primer, after all.

“There is a cause it’s so beloved and so fashionable, as a result of it really works so properly and the formulation is unbelievable,” King tells PEOPLE solely. “I am unable to say sufficient good issues about it.”

In a press launch, e.l.f. Magnificence’s Chief Advertising Officer Kory Marchisotto says that one Energy Grip Primer is bought each 3.5 seconds.

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“Fandom fueled by an e.l.f.ing wonderful neighborhood of undefeated fanatics,” Marchisotto continues. “Our neighborhood is comprised of a ravishing tapestry of kindred spirits rallying round a shared ardour, not as a result of they match right into a field outlined by another person. We don’t enable stereotypes to restrict the viewers of our merchandise.”

As she did on this 12 months’s romantic comedy A Household Affair, King showcases her humorousness within the e.l.f. marketing campaign.

“I cherished that he was as right down to get as ridiculous and humorous and foolish as I used to be and we simply had a lot enjoyable collectively,” she says of working with Laviscount. “I believe it is at all times good it is like a judgment free zone. You’ll be able to strive various things. You’ll be able to embarrass your self and it isn’t embarrassing in any respect. And so I actually appreciated that.”

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Fortunately, the Emmy nominee’s real-life experiences together with her important different’s household is considerably much less awkward than her e.l.f. character’s. This vacation season, she’s excited to have a good time together with her husband, Steven Piet.

“All of us are doing Secret Santa between my husband’s household and my household,” King says. “However what’s additionally cool is that Hanukkah begins on Christmas this 12 months, which does not at all times occur, in order that’s at all times actually enjoyable to begin celebrating Hanukkah throughout Christmas.”

King additionally sees the vacations as a chance to play with magnificence seems to be.

“I love to do matching make-up to regardless of the vacation is,” the actress explains. “So on our Hanukkah dinner, I prefer to typically do blue eyeliner and typically I am going to use the H2O Proof Inkwell Eyeliner within the shade Bluebird.” King’s different e.l.f. favorites embrace the Pout Cloud Lip Plumping Pen and Lash EXNDR Mascara.

“I’ve grown up loving e.l.f.,” she says. “I began dabbling in make-up roughly once I was 13 years outdated, and e.l.f. has been part of mine and my sister’s beauty lives for thus lengthy. I imply, everybody is aware of about e.l.f. As a longtime fan of the model, it was simply actually, actually thrilling that they considered me [for this campaign] as a result of everybody’s at all times pondering of them.”