There was loads of backlash after Morning Joe hosts Joe Scarborough and Mika Brzezinski revealed they met with President-elect Donald Trump after his election win in November, however did the assembly affect rankings?
Whereas many viewers swore they’d stopped watching the MSNBC morning information program in mild of the Trump information, the viewing figures recommend the drop hasn’t been as important because the headlines made it appear.
In keeping with Mediaite, Morning Joe‘s rankings have remained comparatively regular for the reason that election. The 6 am hour of the Monday, November 20 episode, the place the hosts mentioned their assembly with Trump, introduced in 839,000 complete viewers and 113,000 viewers in the important thing 25-54 demographic.
The identical hour on Tuesday dropped to 680,000 complete viewers and 76,000 in the important thing demo, whereas the general episode noticed an 11 p.c drop in complete viewers and a 12 p.c drop within the demo. Whereas this appears to be like important on paper, when trying on the full week earlier than the Trump assembly and the week after, the rankings remained pretty secure.
As reported by Mediaite, throughout the week of the announcement, Morning Joe averaged 691,000 complete viewers, which was solely a 1.7% decline from the earlier week’s common of 703,000. That mentioned, each weeks had been down loads from the present’s earlier quarter common of 1.14 million viewers.
Regardless of this, Morning Joe hasn’t dropped as a lot as different MSNBC exhibits. Between the third quarter (pre-election and Trump assembly) and November, Morning Joe lost 14% of its viewers. Compared, the community’s prime-time 9 pm hour hosted by Alex Wagner (and Rachel Maddow on Mondays) was down 32%.
As well as, Chris Hayes was down 15%, Pleasure Reid 30%, and Lawrence O’Donnell 24%. Nicolle Wallace, the same old rankings chief for the community, was additionally down some 14%.
Information networks, basically, are down post-election, with MSNBC down 47% and CNN down 33%. On the week of the Trump assembly announcement, even Fox Information noticed a small 9% dip. In the meantime, in prime time, MSNBC misplaced 52% of its viewers, whereas CNN dropped 39%.
In keeping with The Day by day Beast, a supply at MSNBC informed the publication that they anticipated a rankings dip after the election, they usually assume viewing figures will return up as soon as Trump is formally sworn in in January.
Morning Joe, Weekdays, 6a/5c, MSNBC
