Dwayne Johnson and Chris Evans‘ vacation motion film Crimson One pulled a record-breaking 50 million worldwide viewers in its first 4 days on Prime Video. That’s probably the most watched Amazon MGM Studios’ movie ever on the OTT service, besting Street Home from March 21 which clocked 50M international viewers alone in its first two weekends.
Crimson One, produced by Johnson’s Seven Bucks and directed by Jake Kasdan, dropped on Prime Video on Thursday, Dec. 12 after a 28-day theatrical window. The $200M function manufacturing was initially greenlit to go straight to Prime Video however after the film examined favorably, Amazon MGM Studios pivoted to a theatrical launch.
Crimson One opened on Nov. 15 stateside and has remodeled $175M worldwide to this point. The film continues to play in 3,003 U.S./Canada theaters and eased solely -39% in its fifth home weekend of $4.2M though it dropped on Prime Video. It’s additionally taking part in in 3,300 theaters overseas. Crimson One earned an A- Cinemascore and a 90% viewers ranking on Rotten Tomatoes.
“Given the viewers response to Crimson One each in theaters and on Prime Video, the movie will clearly be a perennial vacation favourite for years to come back,” stated Jennifer Salke, head of Amazon MGM Studios. “Each movie is completely different, and we’re so grateful for the partnership with our filmmakers in collectively discovering the correct technique to get this movie in entrance of the widest doable viewers. With Crimson One, there was little doubt that technique wanted to incorporate a theatrical launch and related advertising and marketing marketing campaign, which drove audiences to theaters and generated consciousness for the movie with viewers who would in the end tune in on Prime Video. It’s rewarding to see our plan repay for patrons, and we’re extremely grateful to your entire filmmaking crew and forged who helped make it occur.”
Prime Video is celebrating the streaming performances this yr from Cross, The Lord of the Rings: The Rings of Energy Season 2, The Boys Season 4, The Thought of You, Fallout, Street Home, and Mr. & Mrs. Smith. On the horizon, the studio is releasing movies and sequence resembling Beast Video games (on Prime Video December 19), The Hearth Inside (solely in theaters December 25), On Name (on Prime Video January 9), and You’re Cordially Invited (on Prime Video January 30).
Crimson One expertise traveled the globe with press and fan stops in Berlin, London, and New York. The film’s trailers clocked greater than 460 million mixed views worldwide. Moreover, the studio introduced Crimson One to one of many prime ten video games on Roblox, Anime Defenders, for a customized Crimson One-themed raid that garnered greater than 163 million international sport visits and 337 million video views in its three-week integration. Anime Defenders just lately introduced again the Crimson One raid to have fun the discharge of the movie on Prime Video. Among the many film’s promo companions have been M&MS, Farmers, LG, Duracell, and Salt & Straw. There was additionally a customized spot for the film on Prime Video’s TNF in the course of the Ravens/Bengals sport.
