Matilda Saga Albertina Djerf, co-founder of vogue model Djerf Avenue, was accused of perpetuating a poisonous office. The 27-year-old influencer was named in an exposé by Aftonbladet. The Swedish publication interviewed a number of present and former Djerf Avenue workers members, all of whom alleged bullying, favoritism and body-shaming from Matilda’s firm. In response to the information, Djerf Avenue broke its silence in an announcement.
“That is ongoing work, and this yr, we’ve made some essential adjustments to enhance the work tradition at Djerf Avenue,” an announcement from the model learn, obtained by The Lower. “Amongst different issues, we have now employed a extra skilled administration crew, we have now launched month-to-month nameless surveys to gather suggestions and take motion, we have now additionally arrange an exterior organizational psychologist to entry our office. We’re additionally within the technique of bringing in an extra exterior HR skilled to assist the group.”
So, what did Matilda do? Discover out what occurred and see her response, under.
Who Is Matilda Djerf?
Matila is a Swedish influencer and businesswoman who co-founded Djerf Avenue along with her boyfriend, Rasmus Johansson. Johansson reportedly serves because the CEO of the model.
What Did Matilda Djerf Do?
A number of former and present staff of Matilda’s firm depicted a poisonous office in an exposé revealed by Aftonbladet. Some staffers claimed they misplaced sleep, suffered panic assaults and returned residence crying from work some days, per Quick Firm. One former staffer accused Matilda of “[yelling] at us” and “[calling] us names.” One other particular person claimed that Matilda can be indignant “if there was no espresso,” “if somebody was sitting within the incorrect seat,” or “if her meals hadn’t been heated up” for her. A separate particular person claimed that Matilda had her personal private bathroom within the workplace, and when somebody unintentionally used it, one other worker needed to “scrub the bathroom earlier than Matilda might use it once more.”
One accuser even advised Aftonbladet that the office at Djerf Avenue was “psychological terror.”
How A lot Is Djerf Avenue Value?
Djerf Avenue introduced in round $35 million in income, in response to BBC.
What Did Matilda Say In regards to the Accusations?
Matilda stayed off of social media for a number of days to satisfy along with her crew at Djerf Avenue, she claimed in a prolonged Instagram submit on December 17, 2024.
“Over the previous few days, I’ve been quiet on social media. My highest precedence has been to satisfy with the Djerf Avenue crew and converse to them,” Matilda defined. “I’m [fully] conscious that my phrases right here should not a solution or an answer, however for me it’s essential to write down this on to you. To anybody who I’ve damage or let down, I need to begin by saying that I’m genuinely sorry.”
Manila added that she had no prior experiencing main a crew like this and pointed to a “lot of stress” in her notice.
“Once I began Djerf Avenue, I by no means anticipated that the corporate can be what it’s at this time, with so many crew members and a lot duty,” Matilda admitted, earlier than acknowledging, “I wasn’t prepared. I had by no means led a crew previous to this, I had by no means constructed an organization, and below. Lot of stress, excessive tempo, and naivety I didn’t be the chief and colleague I want to be alongside the way in which [sic]. And for that I’m so, so sorry. I want my progress occurred quicker. I actually need to underline that I’m extraordinarily dedicated to getting it proper and persevering with rising.”
