Julia Fox showing on a billboard isn’t information. However seeing her promise that will help you “discover your without end residence” is.
A sly billboard exterior a vape store at 202 Mott Road in Manhattan — very a lot the stomping grounds of the downtown actress, mannequin and part-time brat summer time muse — boasts Fox as “Cece” from Specter Realty, the #1 realtor in New Jersey, together with an internet site and cellphone quantity.
After all, that is really a nifty new advert from Neon and Steven Soderbergh’s haunted home movie Presence. (“Specter Realty” is a pleasant contact.)
The cellphone quantity (908-905-CECE) connects to a voicemail and a rep from Neon tells me they’ve obtained over 1,500 messages. Most are from folks in on the joke, enjoying round “in character” with Cece, considerably remarkably, since nobody calling had seen the film when The Hollywood Reporter reached out final week.
“Hello Cece, I’m ready to listen to again. I used to be getting my colonic earlier and I seen that you simply had left me a message about that lovely little borough residence in Jersey,” one seemingly Presence ticket-buyer supplied. “I don’t reside in New Jersey, however you would possibly make me transfer there trigger what is that this mothering you’re doing?” one other stated.
Some who known as dropped the act, and simply needed an opportunity to speak with Fox and to debate the Uncut Gems star’s distinctive place in popular culture. “You understand how some individuals are like, what would Jesus do? Like WWJD? I say, what would Julia do? WWJD,” one devoted stan testified. (Let’s hope Neon faces no backlash right here; Fox’s character sells a brand new residence to Lucy Liu and Chris Sullivan’s household within the first scene … then doesn’t flip up once more.)
The strangest messages — about 10 %, in accordance with Neon — have been from different realtors who appeared to assume that Fox was really moving into the trade. One well-meaning Los Angeles-based realtor left their title and quantity, “if you happen to’re actually in actual property, Julia,” to supply assist and recommendation. “The market is all the time good for brokers, it doesn’t matter what time of yr,” apparently, which may be excellent news for Cece as soon as phrase spreads that her newest sale got here with a ghostly presence.
The specialty movie’s distributors determined to open nationwide versus a extra typical platform run and opened to $3.3 million from 1,750 cinemas over the Jan. 24-26 weekend. Due to a reported finances of lower than $3 million, that’s not a nasty begin.
