Tremendous Bowl commercials are arguably the second most essential a part of the annual occasion — apart from the precise recreation, after all. Every advert ranges from just a few seconds to a number of minutes, and among the many most memorable embody Ben Affleck‘s Dunkin’ Donuts collaboration, Bryan Cranston and Aaron Paul‘s Breaking Unhealthy-themed PopCorners industrial and Cindy Crawford‘s Pepsi promo. However enjoying a industrial in the course of the 12 months’s largest recreation isn’t low-cost. So, how a lot cash does a Tremendous Bowl advert value to play?
Beneath, study extra about Tremendous Bowl commercials, their costs and extra.
How A lot Does a Tremendous Bowl Advert Price?
Advertisers spend a median of $8 million for a 30-second promo, in response to CBS Information. The outlet reported that that is $1 million greater than what it value to run a 30-second advert in the course of the 2024 Tremendous Bowl.
What Are Celebrities Paid for Tremendous Bowl Commercials?
You requested for extra… so we delivered a full movie. “DunKings 2: The Film” is right here 👏👏 pic.twitter.com/fTOFVqJQi9
— Dunkin’ (@dunkindonuts) February 9, 2025
Since advertisements are likely to function celebrities, the full worth to cowl the overhead is definitely costly. In accordance with CNN, Dunkin’ Donuts paid nearly $10 million for Ben to star in his 2023 Tremendous Bowl industrial. President of Dunkin’ Scott Murphy informed Entrepreneur that working Ben’s advert obtained them 7 billion impressions, “and it type of kickstarted the 12 months.” Through the 2024 Tremendous Bowl, Dunkin’ dropped its “DunKings” industrial that includes Brad and a number of other movie star pals, together with Matt Damon and Tom Brady. The spot additionally included Ben’s then-wife, Jennifer Lopez.
“The model is simply within the dialog,” he added. “It simply actually feels within the material of issues now.”
Tim Curtis, a accomplice within the model partnerships division at WME informed CNN {that a} Tremendous Bowl advert “may be as little as $25,000 for somebody to do a cameo that’s not a megastar, however as excessive as $10 million.”
“It is determined by the model, and it is determined by the stature of the movie star,” he informed the outlet in 2024. “Nearly all of larger stars are normally in that $1 to $3 million vary for Tremendous Bowl, however there are exceptions that exit north of that. It’s uncommon for somebody that you simply consider as a real film star to be paid lower than 1,000,000.”
How A lot Was the Most Costly Tremendous Bowl Business?
The most costly Tremendous Bowl industrial up to now was Amazon’s 2022 “Thoughts Reader” advert, which featured Scarlett Johansson and Colin Jost. The 90-second advert reportedly value $26 million to provide, per CBS Information.
How Many Folks Watch the Tremendous Bowl?
The 2024 Tremendous Bowl was essentially the most watched in historical past with greater than 120 million viewers tuning in, in response to Forbes. It’s nonetheless too early to find out how many individuals watched the 2025 Tremendous Bowl.
How A lot Are Tremendous Bowl Tickets?
The most affordable tickets to attend the 2025 Tremendous Bowl was about $3,000, per Ticketmaster. however the common worth this 12 months was simply over $8,000.