Aston Martin Aramco has teamed up with British rock royalty, the Rolling Stones, with an ultra-exclusive, co-branded merchandise assortment fusing the velocity and precision of Formulation One™ with the rebellious spirit of rock and roll. The limited-edition assortment consists of hoodies, tees and caps sporting one of many world’s most immediately recognisable symbols of rock and roll – the well-known Rolling Stones tongue brand – blended with the enduring Aston Martin wings.
Launching completely at The Rolling Stones retailer, RS No.9 Carnaby Road in London’s Soho on Thursday, April 24, a number of Aston Martin Aramco followers have gained the prospect to attend the launch occasion and would be the very first to buy the gathering.
Members of the staff’s fan programme, I / AM, will get precedence entry to the merchandise on the Aston Martin Aramco official on-line retailer on Friday, April 25. For early entry to the gathering, followers can enroll and discover at astonmartinf1.com/IAM. The merchandise may even be accessible Friday morning on the RS No.9 on-line store: https://rsno9.com/.
The collaboration launched this week with a digital marketing campaign, with content material that includes the Stone’s track ‘Scorching Stuff’ because the centerpiece.
The gathering builds on the staff’s enlargement into wider tradition throughout music, style and sport, and comes after a memorable collaboration with Tems at F1 75 Dwell on the O2 Area earlier this yr.
Rob Bloom, Chief Advertising and marketing Officer, Aston Martin Aramco Formulation One™ Workforce: “This collaboration with The Rolling Stones combines two British icons famed for ardour and elegance. The activation varieties a part of our wider technique to deliver the staff into new areas throughout genres together with music, style and sport. That is just the start, with a number of thrilling initiatives to land within the coming months.”
David Boyne, Managing Director, Bravado UK:
“This capsule assortment brings collectively two British icons, mixing contemporary takes on traditional Rolling Stones imagery with inspiration from the precision and efficiency of the Aston Martin Aramco Formulation One™ staff. Every bit displays a shared ardour for legacy, innovation, and power. We’re assured that followers of each the Rolling Stones and Aston Martin Aramco Formulation One™ will join with the story behind this distinctive collaboration.”
About Bravado
Bravado is the main international supplier of shopper, way of life, and branding companies to recording artists and leisure manufacturers world wide. A part of Common Music Group, the chief in music-based leisure, Bravado represents artists in additional than 40 international locations and supplies companies together with gross sales, licensing, branding, advertising and marketing, and e-commerce. Their in depth international distribution community provides artists and types the chance to create deeper connections with their followers by attire, shopper packaged items and distinctive experiences.
About Aston Martin Aramco Formulation One™ Workforce
With a heritage courting again to 1913, Aston Martin has a storied historical past rooted in racing. Early success on the Aston Hill Climb impressed a legacy of crafting high-performance luxurious autos, which at the moment consists of the DB12, Vantage, Vanquish, DBX707, and the F1-inspired Aston Martin Valkyrie. The model debuted in Grand Prix racing in 1922, claimed outright victory at Le Mans in 1959 and returned to Formulation One in 2021 below Lawrence Stroll’s management.
The staff has since made important investments, notably opening the AMR Expertise Campus in Silverstone in 2023, that includes sustainable design and a cutting-edge wind tunnel set to be operational in 2025.
On-track, the motive force line-up options the skilled Canadian Lance Stroll and double World Champion Fernando Alonso, supported by Check and Reserve Drivers Felipe Drugovich and Stoffel Vandoorne, together with Workforce Ambassador Pedro de la Rosa and Younger Improvement Driver Jak Crawford. Aston Martin Aramco additionally races within the all-female F1® Academy collection, with Swiss driver Tina Hausmann competing below the mentorship of the staff’s F1® Academy Head of Racing and Driver Ambassador, Jessica Hawkins.
Off-track, Aston Martin Aramco continues to drive progress by its I / AM fan engagement platform, and Make A Mark ESG programme, driving sustainability, inclusion and group engagement. Partnerships with Racing Delight, Spinal Monitor, and the Aleto Basis assist inclusivity, accessibility, and management growth. The staff’s dedication to power effectivity is licensed by ISO 50001 compliance.
