Alexxander — the latest signee and first totally Spanish-language artist signed to Attain Data, the long-lasting label based by 4x GRAMMY-winning rapper Lecrae — returns with “SUMA,” persevering with a powerful run of momentum in 2025.
Showcasing a robust artistic union, the discharge options the expertise of singer, songwriter, and report producer Musiko, marking his first-ever collaboration together with his fellow countryman.
Hearken to the audio in all places, and watch the dynamic visualizer under or on Alexxander’s YouTube channel.
The Puerto Rico native and the son of Latin gospel legend Luis Santiago, brings a daring fusion of Reggaeton, Pop, and religion. “SUMA” can be a monitor with Rock and Entice undertones that celebrates what Christ provides to our lives. It’s pushed by an insanely catchy hook and builds with deeper that means on each replay.
The lyrics are a dialogue with God — a vertical message wrapped in vibrant, youthful language. Regardless of the doubts and the space inherent in humanity, the unconditional presence of Jesus and His great plan are clearly revealed. The artists convey the enjoyment that comes from strolling by His aspect, alongside the real concern of disappointing Him, but additionally the agency certainty that His love is unfailing and eternal.
This follows a standout 12 months of development: a viral artist signing, hundreds of thousands of views and impressions throughout digital platforms, and the launch of his “Impressed By” vlog sequence on YouTube. With momentum rising and a transparent voice in trendy Latin Christian music, “SUMA” is a powerful begin to summer time.
ABOUT ALEXXANDER
The Attain Data and Puerto Rican artist Alexxander has a wealthy musical lineage, carrying ahead a heritage that features his grandfather’s function in La Orquesta Nater and his father Luis Santiago’s pioneering work in Latin Christian music. With over 100 compositions in city Christian and worship genres, garnering greater than 10 million YouTube views and hundreds of thousands of streams throughout platforms, his distinctive sound fuses reggaeton and Latin rhythms with pop, rock, and EDM. Hits like “Todo Por Ti,” “De Camino,” and “SANAME” have contributed to the artist’s rising affect. His musical journey options collaborations with notable artists resembling Christian Ponce, El Sica, Indiomar, Kim Richards, GabrielEmc, and Jay Kalyl. Moreover, he has acquired nominations for Premios Galardón, Premio Águila, and Premio Soberano, together with a standout efficiency on the 2023 Dove Awards Latin Music Showcase. With a six-month single-release marketing campaign deliberate for 2025 and extra to be introduced, Alexxander continues to create music that bridges religion and modern tradition, establishing himself as a number one voice within the new era of Latin Christian music. Outdoors of his music profession, Alexxander is married to Rebekah, and is fueled by his relationship with God, household, and a relentless ardour for creativity.
ABOUT REACH RECORDS
Attain Data is an Atlanta based mostly impartial hip-hop label based in 2004 by Lecrae and Ben Washer. Lengthy earlier than acclaim, awards, plaques, chart positioning, and radio play, the 2 began the label as a result of they each love hip-hop and Jesus. Attain Data was launched with no technique, no funds, no huge gamers, however they made huge strikes! As we speak Attain Data is a trailblazing label with a roster of almost 10 artists and a workers of 20 who’re unashamed about sharing their religion and enthusiastic about hip-hop. Attain Data is dedicated to constructing a motion that mixes religion with music and in style tradition.