Music Group Applied sciences (MGT) has achieved a historic {industry} breakthrough: the primary industrial music launch co-created by a Licensed AI Music Producer (CAMP), partnering with an expert songwriter, studio producer and recording artist.
This pivotal second for each music and tech highlights how accountable AI utilization in pre-production — led by an authorized AI music producer — can elevate songwriters and recording artists via ethically grounded, artist-led studio collaboration.
The announcement comes amid rising debate about AI’s position in music, with latest headlines spotlighting AI-generated artists and avatar-led performances. Quite than changing artists, MGT introduces a brand new mannequin of AI governance — one through which licensed, studio-approved AI music prompters collaborate instantly with recording artists in human-led, inventive classes. This strategy bridges lyricists and authorized AI collaborators, giving skilled songwriters entry to trusted instruments in a accountable, studio-grade surroundings.
MGT beforehand made historical past as the primary firm to signal AI music prompters as skilled creators, and rapidly started collaborating with distinguished names within the music {industry}. That has resulted in two unique pop singles that includes Norwegian vocalist Mathea-Mari: “Uninterested in Fixing a Damaged Coronary heart” and “Crush.”
Recognized for reaching the finals of Norway’s Bought Expertise at age 12 and successful Melodi Grand Prix Junior (Norway’s Eurovision Jr.) at 14, Mathea-Mari later educated on the Lillehammer Institute of Music Manufacturing and Industries (LIMPI), a prestigious academy co-founded by main music professionals.
“We’re getting into one of the vital thrilling eras in songwriting historical past,” MGT co-founder Matt Alvers stated. “As tens of millions of hobbyists experiment with generative AI, ML and LLM instruments, it’s essential that skilled artists work with licensed, high-caliber AI collaborators who actually perceive the inventive course of. Our mission is to help elite artists as trusted advisors, serving to carry their imaginative and prescient to life in methods they could by no means have imagined. AI music manufacturing may simply change into a profession path, and MGT is constructing the muse for it. That is what accountable AI in music ought to appear like.”
With over 20 years of expertise in tech, Alvers beforehand led world certification packages at Salesforce and different main firms — a basis that now shapes MGT’s industry-first framework for accountable AI in music.
Collaborating on “Uninterested in Fixing a Damaged Coronary heart” is award-winning artist and songwriter Christian Burns, greatest recognized for world hits like BBMak’s “Again Right here” and Tiësto’s “Within the Darkish.”
“It’s unbelievable what MGT has finished — respiratory new life into an previous music and reimagining it with a very recent strategy,” stated Burns, who penned the lyrics for the observe.
Mathea-Mari’s “Crush” transforms a 2003 rock observe by SomeOtherLife right into a hook-driven pop anthem. The unique model was co-written by Luis Rexach and Sean Stever, and produced by acclaimed music producer Rick Beato. The 2025 re-release marks a full-circle second for Alvers and longtime collaborator Rexach. In 2003, Alvers managed and showcased Rexach on the Florida Music Pageant on a lineup that additionally featured a then-unknown Taylor Swift, very early in her profession.
“After we recorded the unique, I keep in mind pondering it had one thing particular,” Rexach stated. “Seeing it reimagined in 2025 — with a recent voice and new power — is surreal.”
“Uninterested in Fixing a Damaged Coronary heart” and “Crush” by Mathea-Mari can be out there on all main music streaming platforms in July 2025. Each singles have been composed by Matt Alvers, produced by Nashville-based Chris Gill (Shinedown, Woman A, Brett Eldredge, Darius Rucker) and mastered by Grammy-winning engineer Ted Jensen of Sterling Sound.
About Music Group Applied sciences (MGT)
Music Group Applied sciences (MGT) is a pioneering, artist-first firm based by Matt Alvers and Paal Larsen. It’s the first to signal and professionally certify AI music prompters (educated to make use of platforms akin to Suno and Udio) who collaborate with elite songwriters and recording artists. MGT additionally launched the world’s first Music Heart of Excellence, offering {industry} greatest practices and strategic steerage to assist artists, labels and producers navigate the evolving position of AI in music. MGT relies in Austin, Nashville and Bergen, Norway.