Chip and Joanna Gaines have virtually revolutionized the house renovation style with their allure, chemistry and design experience. When Fixer Higher premiered on HGTV again in 2013, the viewers immediately fell in love with the idea of a pair renovating outdated properties of their Texas hometown. The truth stars turned the faces of the community and Fixer Higher turned a cultural phenomenon.
When Fixer Higher got here to an finish after 5 seasons in 2017, the Good points expanded their model like no different. They had been fast to capitalize on their fame and constructed an empire that features books, product strains, and their very personal cable community which has featured a number of Fixer Higher spinoffs. This goes to indicate that regardless of all of it, Chip and Joanna’s model facilities round house renovation and reworking areas. Nevertheless, with their newest enterprise, they appear to be stepping away from the very factor that skyrocketed them to recognition.
Chip and Joanna Gaines’s Newest Actuality TV Experiment Comes as a Shock
The Good points’s new present, Again to the Frontier premieres July 10, 2025 on their very own Magnolia Community alongside Max. The present options three households as they depart their trendy lives behind to expertise the tough realities of Eighteen Eighties homesteaders. The contestants will tackle historic challenges and be taught to handle their on a regular basis duties with out operating water, electrical energy and different facilities that they’re used to. To not point out that they are going to be doing all of this whereas studying all the talents that frontier households wanted to outlive lengthy winters again within the day.
Now, as thrilling because the premise is, Again to the Frontier is not like something that the actuality couple has ever one earlier than. Whereas loads of celebrities diversify their manufacturers and experiment with new ventures, this transfer feels a bit unusual for Chip and Joanna. For starters, they’ve already established a powerful model that the followers have responded positively to. Contemplating this, their foray into a totally totally different actuality format that has nothing to do with renovation and even design seems like an enormous transfer. The trailer of Again to the Frontier teases the present as a social experiment the place households are taken out of their consolation zones. Nevertheless, since Chip and Joanna don’t actually have an energetic position within the day-to-day actions of stated experiment, the present feels much more faraway from their established model.
Are Chip and Joanna Gaines Risking Oversaturation?
Whereas it’s true that the premise of the present can resonate with followers searching for family-oriented content material, it dangers dropping the viewers that fell in love with the Gaines’s unbelievable house renovation abilities. Even by way of its diversification, their empire has been constructed on the thought of reworking properties, and that has all the time felt genuine to the couple’s personal ardour. Nevertheless, with Chip and Joanna taking extra of a backseat position as government producers, the extent of their involvement within the present is unclear on the time. Nevertheless, it’s one factor to supply customers selection in programming on their community, however one other to oversaturate it with their fixed presence.
The Couple’s Present Viewers May Not Be All for Their New Enterprise
The survivalist problem that the three households are taking over in Again to the Frontier won’t resonate with Chip and Joanna’s present viewers. For now, followers of the couple get pleasure from their heat, emotional interactions with householders and the way they carry their design visions to life. Fixer Higher has by no means solely been a present about renovations, it’s additionally in regards to the tales behind these properties. This sudden shift, although, to a brand-new format of actuality TV can alienate viewers who won’t have any curiosity in watching a competition-driven present.
If the couple was taking part within the problem themselves and utilizing their design abilities to navigate the homesteading life, it may have made for a way more fascinating premise. Watching Chip and Joanna use their problem-solving abilities to adapt to a totally new lifestyle may have added a private and relatable angle to the present. A seamless integration of their model with the survivalist format may need allowed the followers to see a contemporary aspect of them, one thing that the present present doesn’t actually appear to be specializing in.
On the similar time, although, this transfer may also be a chance for the fact couple to show that they’re true entertainers with the power to thrive in a number of genres. If they’ll handle to seize the identical authenticity they’re identified for with Again to the Frontier, they may develop their model to an entire new degree whereas additionally retaining their outdated viewers.