EXCLUSIVE: Efficient instantly, Ashton Fontana has joined The Initiative Group as an Government Vice President.
The shoppers following her to Initiative embody each established and rising expertise, together with 3x Oscar winner Meryl Streep, with whom she has labored for 14 years, in addition to 5x Emmy nominee Giancarlo Esposito, Emmy and DGA winner Reed Morano (The Handmaid’s Story), Golden Globe winner Rachel Zegler (West Aspect Story), Jasmin Savoy Brown (Yellowjackets), Tyriq Withers (I Know What You Did Final Summer time, Him), Xolo Maridueña (Blue Beetle), Denée Benton (The Gilded Age), and Gabby Beans (Honey, Don’t).
Fontana tells Deadline, “I’m extremely excited to step into this new chapter with The Initiative Group. This transfer represents a possibility to carry my government management to an progressive workforce, at a time when our business is altering in daring and mandatory methods. I’m thrilled to be amongst colleagues who’re adapting thoughtfully and approaching this second with creativity.”
Along with her work in private illustration, Fontana has led technique on function campaigns corresponding to Oscar winners Highlight, Name Me By Your Identify, and Blackkklansman, in addition to Sundance Movie Competition Winners Dope and Pricey White Individuals, amongst many others. She has labored carefully with such filmmakers as Darren Aronofsky, Scott Cooper, and Destin Daniel Cretton throughout her profession.
Fontana was named one of many NY Observer‘s 15 PR Rising Stars of 2018. She has additionally been acknowledged by “My Publicist is Black,” a coalition amplifying the work of black individuals in media, co-founded by Yvette Noel-Schure (recognized for her work representing Beyoncé).
As a bicoastal collective, The Initiative Group is understood for its forward-thinking enterprise mannequin and collaborative tradition. The leisure and company way of life mind belief is led by PR veterans Cindy Guagenti, Paulette Kam, Gary Mantoosh, Christina Papadopoulos, Lisa Perkins, Jamie Skinner. New additions to the corporate embody Lauren Hozempa, Natasha Dubin-Collatos, and Charlene Younger.
TIG’s present shopper roster contains the likes of Jennifer Coolidge, Glen Powell, Adam Sandler, Charles Melton, Miles Teller, Simu Liu, Anna Kendrick, Connie Britton, Julia Fox, Whitney Peak, Kelsey Asbille, Marlee Matlin, Hero Fiennes Tiffin, Justice Smith, Keyla Monterroso Mejia, Anthony Anderson and Danai Gurira amongst others. Company shoppers embody Latino Movie Institute Ball and Sandals and Seashores Resorts.