EXCLUSIVE: Lumon Industries seems to have been producing loads revenue for Apple TV+.
Severance‘s long-awaited second season returned to the small display screen final Friday and analysis from Parrot Analytics has discovered that the primary generated greater than $200M for the tech large.
Parrot got here to those figures by way of its Content material Valuation methodology, which makes use of a formulation to correlate viewers demand with subscribers and due to this fact income. The system additionally examines how reveals and flicks generate worth for streamers in markets throughout the globe.
In response to Parrot, Severance is doing nicely in contrast with Apple hits like Sluggish Horses and The Morning Present. The previous generated $184.8M throughout an analogous timeframe to Severance Season 1, whereas the latter made $299.4M however throughout a for much longer time frame. From Q3 2020 to Q3 2024, Ted Lasso, which has been teasing a fourth season, generated a whopping $609.4M, Parrot stated.
As an acquisition driver, Parrot famous that the EMEA and Latin America areas have seen the best contribution from Severance.
Weekly drops
Severance launched final Friday however is dropping episodes weekly, which means followers should wait patiently for his or her repair of Mark S, Helly R and Mr Milchick. This builds into Parrot Senior Leisure Trade Strategist Brandon Katz’s notion that “the critically acclaimed first season of Severance not solely aligns with Apple’s premium model, however supplied an extended tail of worth for the streamer.”
Parrot’s analysis discovered that just about half of the income generated by Dan Erickson and Ben Stiller‘s hit got here within the 12 months after the finale, which “underscores the present’s distinctive capacity to elicit catch-up viewing and rewatches from hungry followers,” in response to Katz. It’s maybe no surprise then that Apple has chosen weekly drops for Severance Season 2.
“All of this, plus its wholesome pre-release demand tendencies, units the stage for a ‘escape sequel’ kind of efficiency for Season 2, which might assist Apple fill the anchor collection void with out Ted Lasso,”added Katz. When trying on the 28 days main into the upcoming season, Severance Season 2 now compares favorably to rival hits reminiscent of Cobra Kai, The Mandalorian and The Lord of the Rings: The Rings of Energy, Parrot stated, backing up Katz’s declare.
Starring Adam Scott, Patricia Arquette and John Turturro, Severance Season 2 (SPOILER ALERT) returns to Lumon Industries after the stunning cliffhanger on the finish of the prior season that noticed Mark uncover his spouse might be alive and is in truth his severed Lumon colleague, Ms. Casey. Each seasons have been rated extremely by critics.
Apple declined touch upon Parrot’s analysis.
