Cinnamon Toast Crunch Groups Up with Totino’s for ‘Daring’ New Mashup

Two iconic flavors are becoming a member of the identical workforce forward of Tremendous Bowl LIX.

Normal Mills is partnering with Totino’s for a mashup product that’s so wacky it simply may work: pizza-flavored cereal. In a press launch shared with PEOPLE on Jan. 22, the businesses revealed that the limited-edition breakfast merchandise will pair the savory taste of Totino’s Pizza Rolls with the sweetness and cereal form of Cinnamon Toast Crunch to create a “match made in mashup heaven” filled with “daring flavors.”

And to present clients the “final expertise,” the unique taste might be served in packaging impressed by a pizza supply field.

Undecided you wish to drop your hard-earned money on the out-of-the-box partnership? You’re in luck: Beginning Tuesday, Jan. 28 at 7 p.m. EST, followers will be capable of rating the limited-edition taste freed from price on Cinnamon Toast Crunch’s on-line retailer, although the product is first-come, first-served, per the discharge.

This isn’t the primary time Normal Mills has handled cereal lovers to progressive limited-release Cinnamon Toast Crunch merchandise. Final 12 months, the corporate partnered with Victor Allen’s Espresso to launch a Cinnamon Toast Crunch iced espresso — which hit the cabinets of main retailers in March. In 2020, the corporate debuted Cinnamon Toast Crunch-flavored milk in a partnership with Nestle Sensations.

By no means miss a narrative — join PEOPLE’s free each day e-newsletter to remain up-to-date on one of the best of what PEOPLE has to supply​​, from celeb information to driving human curiosity tales.

And Totino’s isn’t any stranger to a enjoyable second on the Tremendous Bowl: Final 12 months, the corporate recruited Saturday Night time Reside alum Pete Davidson for a pair of advert spots in the course of the massive recreation — trying to encourage followers to ditch supply for his or her traditional pizza rolls, which might be ready at house.

“I’ve at all times been an enormous fan of Totino’s. The bite-sized pizza rolls make the right snacks for recreation day, which I’ve loved since I used to be a child. So when the model approached me about this marketing campaign, I needed to say sure,” the actor solely informed PEOPLE of the partnership final 12 months. “I bought to eat all of the Totino’s Pizza Rolls my coronary heart wishes whereas on set and who will get to say that?”