Hailee Steinfeld Officiates a Marriage ceremony in New Marketing campaign (Unique)

Hailee Steinfeld saved a selected period in thoughts whereas filming Nexxus‘ new “Get Hy” marketing campaign.

“I really like a ’90s supermodel hair reference, all the time,” Steinfeld tells PEOPLE on set of the marketing campaign in Los Angeles in late January. “I believe there’s one thing simply so effortlessly cool within the quantity and texture.”

As to her favorites of the ’90s supermodels, the actress, 28, says: “Naomi [Campbell], Cindy [Crawford], Linda [Evangelista]…all of them.”

Within the marketing campaign, Steinfeld — rocking a voluminous blowout match for the ’90s shoot— encourages individuals to “Get Hy” in all varieties of settings with Nexxus’ Hy-Quantity assortment. “Get tremendous ‘hy’ in your marriage ceremony,” Steinfeld — who obtained engaged to Buffalo Payments quarterback Josh Allen in November — cheekily states as she officiates a pair’s nuptials.

“I really like the play on phrases,” she says. “We’re having numerous enjoyable with it.”

The Hy-Quantity Assortment introduces a shampoo, conditioner and a volumizing foam. The assortment is formulated with the model’s first-ever Hyaluronic Tubing Expertise to strengthen and plump strands. In fact, the merchandise defend in opposition to humidity, too, to spice up your hair for hours.

“Among the best components of the job is getting dressed up and dolled up and glammed up for these occasions,” Steinfeld says. “I’ve paid a lot extra consideration and labored tougher to seek out methods to maintain my pores and skin and maintain my hair via all of this, as a result of it is rather a lot. One occasion to the following, one shoot to the following. So I am all the time so grateful to find merchandise which have elements just like the Hy-Quantity Assortment. It offers your hair this sense that you just’re utilizing issues which can be serving to you.”

Although Steinfeld has lengthy hair within the marketing campaign, she’s been rocking a shorter minimize since summer season.

“I really like having been capable of experiment with lengths,” she says. “Earlier than I minimize my hair brief, I had this fixed inside monologue of what can I do with my hair that seems like a change, however is not chopping it off and is not coloring it or doing something that is going to trigger injury? It was such a refreshing change — I believe the largest form of bodily change I’ve ever gone via.”

Steinfeld initially minimize her hair for her position within the upcoming movie Sinners, a supernatural horror set within the Thirties.

“It was type of wonderful as a result of I minimize my hair after which was on a airplane the following day after which on set,” she says. “I used to be on this stunning interval coiffure that I actually cherished and it helped me embody a personality in a method that I hadn’t earlier than. The physicality of a personality can inform rather a lot. The wardrobe, the hair, the make-up — it is so essential.”

Steinfeld says she “had the time of my life” attending to play a vampire within the movie, which additionally stars Michael B Jordan.

“It was equally as difficult because it was enjoyable,” she says. “What a studying curve to tackle this supernatural aspect to this character, however making it really feel very human and really actual. I believe there’s one thing about vampires that folks love and are actually drawn to. It is simply essentially the most unbelievable authentic story. However yeah, so attention-grabbing to spend your days coated in blood and fangs.”

Sinners, which premieres April 18, marks Steinfeld’s first main live-action position since 2018’s Bumblebee.

“There’s all the time the butterflies however a lot pleasure,” she says. “I could not consider a greater challenge to come back again to the massive display with. Additionally, this was my first movie again from the strike. And we had been all so hungry to get again to work. I simply love being on this inventive world with so many individuals which can be simply so passionate and so inventive, and keen to do no matter it takes to create essentially the most stunning remaining product.”

One other outlet for her creativity has been her weekly e-newsletter Beau Society.

“Beau Society is that this large umbrella for all these different concepts, and I like to contemplate myself very formidable,” she says. “I believe perhaps this will probably be this form of bridge into all these different issues that fall below the umbrella, which I plan to enterprise into sooner or later. However I am so having fun with utilizing it as an area to attach with individuals on a deeper degree. I all the time felt like I had that with music, and there is nothing like a direct and private connection to individuals which can be going via the identical issues. I really feel like my complete week will revolve round Friday’s concern. So it has been a very fulfilling inventive course of for me.”

With a lot newness on the horizon, can we count on the bob to remain?

“I believe I will see how lengthy we are able to get,” she says. “We’ll see if I can combat the urge to chop it.”

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