Radio has confronted myriad challenges as a medium, however a brand new report reveals its efficiency in terms of the NFL, discovering that it reached practically 64 million distinctive listeners final season.
That broad attain was one aspect of a report launched by league radio companion Westwood One because the 2024-25 season will get set for kickoff on Thursday. Citing knowledge from Nielsen’s Private Individuals Meter collected through the 2023-24 common season and playoffs, the radio agency outlined key findings in a weblog submit. The radio viewers constructed from 8 million in Week 1 to 53.5 million by the ultimate week of the common season, with the postseason including a further 10.1 million listeners for a complete of 63.6 million.
For advertisers, that giant radio viewers gives a key complement, in accordance with the research. Including Westwood One to TV advert buys elevated attain by 16% amongst high-income, employed males between the ages of 18 and 49 and in addition boosted the accessible viewers of males 18 to 34 by 19%.
Analysis on the 80,000-person Transportable Individuals Meter panel indicated that the radio viewers is extra prosperous and family-oriented than the final media viewers for the league. These tuning into Westwood One NFL broadcasts throughout terrestrial and satellite tv for pc radio are 28% extra more likely to have youngsters underneath 18 at dwelling and are 25% extra more likely to be incomes greater than $75,000 a yr, the research discovered.
One current indication of Westwood One’s continued function within the NFL media ecosystem was its unique weekly interviews with Tom Brady when the longer term Corridor of Fame quarterback was nonetheless an lively participant. Brady, who has made a variety of savvy media strikes each throughout and after his enjoying profession, is about to make his debut as a member of the Fox broadcast staff. His Westwood One segments recurrently yielded sports-oriented headlines and Grey avidly prevented probing the QB about any off-the-field controversies.
By definition, the radio viewers is sort of solely outdoors of the house, with extra potential to take buy actions based mostly on advert messages, Westwood One mentioned. About 86% of 2023-24 listeners 18 or over have been tuning in outdoors of their dwelling, they usually interact extra in fantasy sports activities and betting. “The TV viewers consists of informal sports activities followers,” the weblog submit declared.
