Tyla’s Debut Pandora Marketing campaign Features a Candy Nod to Her Followers

Prepare, as a result of Tyla goes to be shining brighter than ever.

The “Water” singer and Grammy-winning artist, 23, has been named Pandora‘s latest ambassador and he or she sparkles effortlessly in her first of many campaigns for the worldwide jewellery model.

“Pandora Styled by Tyla” encompasses a curation of designs that replicate Tyla’s “journey, passions and inspirations,” states a press launch.

The complete assortment is centered on Pandora’s broadly fashionable charms, together with its Cherry Blossom, which nods to Tyla’s music video for “Water,” and the Shark Tooth Mini, an emblem of the South African artist’s heritage and music. Every bit is worn on necklaces (Tyla rocks a sequence together with her fanbase’s identify spelled out in sparkly letter charms), bracelets and, sure, even hoop earrings. All equipment featured within the curation can be found on-line.

“Via this collaboration, Pandora and Tyla rejoice the facility that jewellery holds to seize life’s most unforgettable moments, inspiring a brand new era to embrace their distinctive tales in their very own private expression,” reads the discharge.

As she embarks on the brand new partnership, Tyla shares how it’s each “thrilling” and nostalgic.  

“[Pandora] jogs my memory a lot of residence as a result of my mother all the time made jewellery, and the birthstone charms remind me of the beads I used to have laying round in my home rising up. At any time when our mom needed us to not hassle her, she’d give us an enormous container of beads and my sisters and I’d make friendship bracelets all day.”

“Now,” she provides, “my Tygers can have matching friendship bracelets with me.”

Tyla’s appointment arrives simply in time for her Coachella debut on April 11, which comes one yr after she canceled her efficiency for final yr’s pageant, alongside together with her first headlining worldwide tour, resulting from a again harm.

In a March interview with Billboard, the star stated it is “particular” to be impacting music listeners and makers “all around the world, particularly African artists.”

Outdoors of music (which there can be loads of as Tyla is ready to launch a sophomore album this yr following her first self-titled file, per her interview with Billboard), Tyla has been a pink carpet fixture for her daring trend sense.

Her most memorable second was on the 2024 Met Gala, the place she pulled off a form-fitting Balmain sand robe that required a gaggle of escorts to hold her up the well-known steps. The customized design was later minimize right into a shorter model on the spot by its designer, Olivier Rousteing.

In February, Tyla spoke to Vogue on crafting her signature fashion. “I’m very hands-on with every thing I put out. I understand how I wish to really feel that day and the way I wish to look.”