BrewDog USA is giving its iconic Elvis Juice IPA a recent makeover for summer time 2025 — a becoming tribute to a beer bearing the title of the King of Rock ’n’ Roll. With a brand new orange-striped design and retro “Elvis Juice” script, the rebrand nods to the music legend’s timeless influence whereas delivering the identical daring grapefruit-forward taste followers love.
“We’re excited to provide our Headliner, Elvis Juice, a daring new look,” shares Brittany Foster, Head of Model & Advertising, BrewDog USA. “Elvis Juice has been a fan favourite within the U.S. since its debut – and in a world the place first impressions matter, even icons evolve. This refresh marks a brand new period for our citrus-charged traditional. That is simply one of many many thrilling belongings you’ll see from BrewDog this yr. Our followers have a style for excellent beer — and we’re right here to ship.”
First launched eight years in the past, Elvis Juice has lengthy been a headliner within the craft beer world — very similar to its namesake was on stage. The 6.5% ABV IPA blends caramel malts and vibrant hops (Citra, Mosaic, Simcoe) for a crisp end that hits all the best notes.
Rolling out in Might in cans and on draft, the refresh additionally features a collab with Ooni Pizza Ovens and a sweepstakes to kick off summer time in fashion. Go to HERE to be taught extra concerning the Ooni x BrewDog Summer time Sweepstakes, and observe @brewdogusa on Instagram & Fb for the most recent updates on upcoming giveaways and promotions. Elvis Juice will proceed to be obtainable in 6-packs, 12-packs, 19.2oz single cans, and on draught. To seek out Elvis Juice close to you, try BrewDog’s Beer Finder HERE.
ABOUT BREWDOG USA
Headquartered in Columbus, OH, BrewDog USA has been on the forefront of the craft beer motion since 2017, working the world’s first craft beer resort and boasting a 100,000 sq. foot brewery. BrewDog distributes in choose states nationwide and operates flagship areas in its residence state of Ohio, Atlanta, GA; Las Vegas, NV; and Denver, CO. BrewDog continues to push the boundaries of innovation and high quality whereas investing in individuals and placing nice tasting brews first. Its numerous lineup options each seasonal and flagship brews, together with favorites like Elvis Juice, Hazy Jane and Chilly Beer, alongside a top-performing non-alcoholic choices with solely 20 energy and a pair of.3 carbs per can.
