You’re employed laborious in your music. As soon as it’s launched into the world, you need folks to comprehend it exists, discover it simply on-line, press that play button, and love what they hear a lot they’ll pay attention once more.
That may occur, after all. It occurs on a regular basis.
However with limitless quantities of latest music being launched, and with limitless quantities of social content material designed to maintain us viewing and scrolling, it normally doesn’t occur all by itself.
To realize traction along with your music, you should:
- Actively talk
- Make folks curious about your music
- Entice them to take an opportunity on you
- And make it simple to be discovered
That takes creativity, but it surely additionally takes a easy consciousness of a number of the methods and locations folks could be in search of you and your music on-line.
You don’t need your musical presence to really feel like a ghost city, a city nobody can find on a map, or worse, a city that by no means existed. That will help you keep away from that, right here’s a listing of 7 widespread errors that trigger musicians to go unnoticed.
Your followers can’t discover you as a result of…
1. You’re not linking!
Don’t depart room for thriller. If you would like a fan to take a selected motion, inform them clearly.
You’re not being “sales-y” or “cringe” whenever you ask folks to hearken to your tracks. You’re a musician! In fact that’s what you need folks to do. And also you’re HELPING them by making the instructions clear.
Wherever potential, use the linking instruments so your music is all the time only one click on away.
2. Your bio is unhealthy
Does your social bio join the dots between who you’re and the music you create? If not, repair that!
Positive, the type of writing ought to convey one thing about your persona through the tone and type (humorous, critical, absurd, mysterious, and so forth.), however you additionally want the main points of your bio to inform folks a very powerful issues about your music profession at present.
3. Your identify and deal with don’t match
Don’t get cute with this! Your artist identify = Your social deal with. Easy.
For example, if my band identify was Trash Collectors, my Instagram identify ought to NOT be Crash Tollectors or Somebody Someplace Calls us Trash Collectors.
But I discover this mismatch many occasions when making an attempt to seek for new acts on social. If it provides the slightest little bit of uncertainty or additional steps for somebody looking out, it’s a mistake.
4. You’re not posting sufficient
The longer you go dormant, the much less doubtless will probably be that folks see your new stuff whenever you do submit.
So hold your viewers engaged all through these months or seasons whenever you don’t have a lot occurring. Since you’ll want them to nonetheless be paying consideration when you do have large information to share.
When you do have large information, it’s additionally a typical mistake to not submit sufficient about that particular person launch or occasion. Keep in mind, folks usually have to see a message a number of occasions (7 is the final rule) earlier than they act on it.
5. You don’t have an internet site
When you rely solely on social, it’s a ache for followers, who may not be on sure social platforms, or can’t view content material till they log in.
In case your message or information announcement is public and necessary, submit it in your web site. Which after all means you start by HAVING an internet site devoted to your music.
6. You retain altering your artist identify
Cease it! Decide on one thing. In any other case you’ll confuse followers, potential followers, and Google.
When you’re embarrassed by your artist identify, you weren’t affected person sufficient whenever you picked it. When you really feel such as you’ve advanced past your artist identify, do not forget that numerous legendary acts have modified their sound all through the years with out altering their identify.
Your artist identify is the cornerstone of your model id. You’re allowed to renovate and add new rooms to your inventive home. You don’t should construct a brand new cathedral from scratch each time you evolve as an artist.
7. Your songs are solely on Bandcamp or Soundcloud
When you really need to be discoverable, your tracks must be all over the place that persons are looking for music.
I wrote a complete article about this widespread downside, why it’s an issue, and the way simple it’s to unravel. Listeners have by no means been extra scattered throughout platforms and apps. Don’t punish sure segments of your viewers by protecting your music walled-off. Distribute it. Extensively!
After pouring a lot time and expertise into your tracks, you don’t need to see a lacklustre response to your new music. Or worse, no engagement in any respect.
However with only a few pretty steps or issues beforehand, you’ll be able to be sure you and your music are simple to search out on-line. Simpler to search out, simpler to take pleasure in!