Platinum-selling, GRAMMY® Award-winning hip-hop icons De La Soul at the moment launch the brand-new visible for “Rock Co.Kane Circulate” catapulting viewers right into a daring, otherworldly universe the place lyrical warfare meets sci-fi motion.
On this reimagined, animated world, created by Matt Hutchings of Matt Hutchings Movies, De La Soul members Posdnuos, Maseo, Trugoy The Dove and MF DOOM tackle the roles of unstoppable superheroes, rising as much as battle an alien invasion that symbolizes different MCs—those that lack the lyrical depth, authenticity, resilience, originality, and artistic chemistry that De La and DOOM embody.
What unfolds is a visually placing battle of worlds: iconic hip-hop artistry versus hole imitation. The superheroes repel the invasion with ability and spirit, finally rising victorious and reaffirming their place in hip-hop’s pantheon.
WATCH THE “ROCK CO.KANE FLOW” VIDEO FT. MF DOOM:
Identical to the observe itself, which might be discovered on the twentieth anniversary re-release of the group’s seminal album The Grind Date (BMG), the video is a strong assertion—celebrating collaboration, artistic integrity, and unmatched lyrical mastery. It’s not only a struggle scene—it’s a declaration: these superheroes of sound can’t be touched.
“With this venture, we knew we needed to create one thing particular. Posdnuos had a transparent imaginative and prescient of the vibe and comedic tone of the video, seeking to recreate the group’s look throughout The Grind Date’s launch again in 2004 (with a wrestling superhero twist),” says Hutchings. “We knew we didn’t wish to go down the street of AI and Deepfaking, as an alternative opting to create absolutely animated variations of all of the characters, no small endeavor. We took affect from varied superhero movies and media, and drew upon hours of traditional wrestling footage for reference. After months of animating, rendering and sophisticated visible results work, we had been lastly in a position to carry De La Soul & MF DOOM to the large display screen simply as they had been in 2004.”
To commemorate the twentieth anniversary of De La Soul’s seventh studio album, The Grind Date, BMG launched a particular package deal of the unique album on vinyl and CD together with bonus tracks and instrumental variations.
The Grind Date, initially launched in 2004, showcases the teams signature mix of intelligent lyrics, modern manufacturing, and a mixture of playful and introspective themes together with a plethora of featured artists similar to MF DOOM, Ghostface Killah, Carl Thomas and Frequent.
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About De La Soul
De La Soul is a New York-based trio composed of Posdnuos, Trugoy, and Maseo, who created the hip-hop masterpiece 3 Toes Excessive and Rising, initially launched on March 3, 1989. Famend for his or her eclectic and modern sampling, quirky lyrics, and contributions to jazz rap and various hip-hop subgenres, the group garnered acclaim, together with a Grammy win for Finest Pop Vocal Collaboration for his or her tune “Really feel Good Inc.” with The Gorillaz in 2005. In 2015, De La Soul raised over $600,000 on Kickstarter to independently launch their album “And the Nameless No person…,” which topped the Rap Albums chart and earned a nomination for Finest Rap Album on the GRAMMY® Awards.
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