EXCLUSIVE: Burgeoning on-line filmmaker platform Share has shaped a strategic partnership with Newell Regulation Group, granting the L.A.-based boutique legislation agency “a significant” fairness stake and an observer seat on its board.
The fairness settlement was led by leisure lawyer Kimberlina N. McKinney, who’s a Senior Counsel on the Newell Regulation Group. Beneath its observer seat, the corporate will present strategic perception on rights, governance, backend structuring, and long-term scalability.
The Share platform was formally launched in March 2025 with the purpose of supporting impartial filmmaking by connecting filmmakers, crew and solid in a single world ecosystem, integrating crew hiring with fairness negotiations, clear revenue-sharing, group green-lighting, and authorized infrastructure.
It contains a proprietary income share calculator, simulating real-time backend allocations throughout roles, fairness tiers, and income fashions and provides the potential of community-based voting to greenlight creator-uploaded tasks.
The Share Market additionally offers members with curated entry and unique provides to providers from business distributors.
The corporate was spearheaded by seasoned leisure professions CEO Erin Norman, and CCO Leonardo León with start-up professional and COO Rachel Hearn.
Norman stated the partnership with Newell Regulation Group underscored the platform’s dedication to securely, strategically, and equitably empowering all contributors – from creatives to crew and solid – by legally defending its imaginative and prescient, proprietary expertise and democratic distribution mannequin.
“Our platform turns inventive funding into actual possession, and Newell Regulation Group permits us to scale that with authorized confidence,” stated Norman.
McKinney stated she felt Share might be a game-changer for the normal revenue-sharing dynamics of filmmaking.
“I’ve seen backend earnings movement solely to the massive names, whereas the crew and the author’s room not often get a fair proportion regardless of placing in grueling hours, sacrificing household and well-being for a fantastic shot or harsh calls for from producers,” she stated.
“I’ve watched key creatives pour their coronary heart into tasks and stroll away with crumbs. Share lastly fixes that and provides everybody engaged on the challenge a stake within the earnings.”
Share has moreover pledged to fund impartial tasks by reinvesting a major share of its earnings again into their filmmaking group because it hit key subscriber objectives.
“As soon as Professional subscribers attain 10K, we’ll kick off our first spherical of Group Greenlight funding and make investments $100K throughout 5 brief movies—and let the group decide the winners,” stated Norman.
Share COO Hearn added: “Backed by $125,000 in preliminary capital from early believers, we’ve constructed robust grassroots momentum forward of formal fundraising. Virtually daily we’re listening to from business companions desirous to help this shifting paradigm of how movies get made.”
The announcement of the Newell Regulation Group, follows an occasion on the Evergreen Studios in L.A. in June at which actress and director Tisha Campbell introduced plans to unveil her upcoming Christmas movie on Share, whereas different attendees and Share advisors, together with producer and Cindy Cowan, unscripted veteran Patrick Caligiuri, and Indie Night time Movie Fest founder Dave Brown.
“As a seasoned producer who has seen the evolution of the normal studio system, I consider Share has the facility to champion impartial filmmakers and amplify daring new voices around the globe. I’m thrilled to be a part of the workforce and assist lead the cost in revolutionizing how tasks are financed and delivered to life,” stated Cowan.