John Legend, Kerry Washington, Stevie Marvel and LeToya Luckett-Coles are lending their voices to Kamala Harris‘ marketing campaign in a brand new radio push geared toward focusing on Black voters.
As a part of a Democratic presidential candidate’s first-ever seven-figure “I Will Vote” advert marketing campaign, the recognizable voices will seem in adverts in 55 Black publications and on 48 Black radio stations throughout the nation.
The adverts characteristic the influential singers/actors/producers sharing how Democrats are preventing for decrease prescription drug costs, entry to reproductive well being care and an economic system that works for everybody whereas stressing the significance of voting.
“That is Kerry Washington, and I’m right here to remind you that your vote is your voice, and your voice is your energy,” says the Scandal actress and activist in her advert. “If you would like an economic system that works for all of us, if you wish to decrease the price of dwelling, if you need a president that places us and our communities first, then you definitely received to get out and vote.”
Luckett-Coles messages in her advert, “Y’all, there are a number of girls in states throughout this nation which might be actually dying as a result of they rolled away our rights to reproductive well being care. We’ve to point out as much as the polls, and we’ve got to vote. We’ve to talk up. We’ve to point out up. We may be the change.”
Legend says, “Voting is the easiest way to verify we get the progress that we’re in search of” and Marvel urges, “This election, all elections, are so necessary. It determines our future.”
“This funding showcases Democrats’ unwavering dedication to reaching Black voters the place they’re and thru the platforms they belief — together with acquainted Black voices that can attain them on the airwaves — to make sure they’ve the sources they should forged their poll in crucial election of our lifetimes,” says Democratic Nationwide Committee Chair Jaime Harrison in a press release.
The adverts are launch as Democrats engaged with younger Black voters at Spelman School and Morehouse School for Spelhouse Homecoming over the weekend for the ultimate cease of the DNC’s HBCU Homecoming Tour in partnership with BET We V.O.T.E.
“Black voters are the center of the Democratic Social gathering and we’re not taking them as a right,” provides DNC Nationwide Political Director Brencia Berry.
On Friday, Harris reached extra voters when Beyoncé made an look at her Houston rally and endorsed the Democratic presidential nominee.
“We’re on the precipice of an unlimited shift,” Beyoncé instructed the gang. “I’m not right here as a celeb. I’m not right here as a politician. I’m right here as a mom, a mom who cares in regards to the world our youngsters reside in, a world the place we’ve got the liberty to manage our our bodies, a world the place we’re not divided, our previous or current or future.”
She added, “We’re all a part of one thing a lot greater. We should vote and we want you.”
The 32-time Grammy-winning singer, who was joined by mom Tina Knowles and nation music’s Willie Nelson, has been among the many high-profile Hollywood supporters for Harris, as her “Freedom” monitor has grow to be the anthem for Harris’ 2024 marketing campaign. However Beyoncé’s look put an finish to months of rumors about when the Cowboy Carter crooner would publicly endorse Harris.
